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Lens Not Label

Aren’t we all a little bit ND?


Lens Not Label

See things differently.

23 October 2026


Happy Friday, Reader. It's been another exciting and busy week, so let's get right into it.

Last week we explored the differences between lenses and labels (and why you need both). This week we’re putting a lens on a question that keeps cropping up everywhere:

Isn’t everyone a bit neurodivergent?

It’s a question I used to wonder about. Because if “normal” is the bullseye in the middle of all human experience, aren’t we all a bit off-centre in some way or another?

It wasn’t until we wrote Lens Not Label that I discovered the four thinking traps in that logic. And I realised they matter most at work, where a well-meant “aren’t we all…” can shut down an important conversation about what someone actually needs.

We explored this through the lens of cost and impact at The Coaching Inn, where Nathan put it this way: “there is often a cost involved. That cost can look like be additional energy, extra processing, shame.”

Claire added how small costs add up, “One thing isn’t heavy. But it's the one thing, then the next, then the next. It is a weight to carry at all times.”

Degree and Impact

Nearly everyone will recognise some neurodivergent traits in themselves. What separates this from neurodivergence is how many , how strongly and in which contexts, the impact of these traits on the person, and what this whole constellation means for them in a day, a week, a career.

So here’s a prompt to try before the next time you’re tempted to ask whether someone is really neurodivergent:

What does this cost them, and what would help?

And one for you: where have you seen a cost that other people couldn’t see? Hit reply and tell us.

For more, listen to S5 Ep 63 of The Coaching Inn or read about The Four Thinking Traps of ‘Aren't we all neurodivergent?’​

Now onto this week's book updates…

↓

Launch Party Announcement!

Count down to 2026-11-16T08:00:00.000Z​

Until Lens Not Label launches!

The ebook is available on Monday, 16th of November and that's when we'll be kicking off our launch parties!

(The official launch day for the print editions is Tuesday the 17th of November. You can pre-order here.)

Sign up to join the party here:

Also, let's give a shout-out to our amazing Street Team! To the 26 of you who’ve signed up to help spread the word about Lens Not Label: THANK YOU.

The discussion has been amazing to witness as you all work your way through the book, and several of you have already been motivated to share your thoughts on social media. We are so grateful!

This buzz helps drive pre-orders and general interest before the launch, which is crucial to a book's success. And so far, it's working!

This is great news for a book that's not even published yet!

Some Uncontained news, too!

We're already preparing for the next book launch. Uncontained will be released on Thursday 21st of January 2027. We're feverishly editing behind the scenes, with a new draft to our incredible beta readers out very soon for a quick second round of feedback.

If you have time and interest over the next week to read Uncontained and offer your thoughts, please let us know. We use an amazingly slick app called Help This Book, which makes it super easy to react and add quick thoughts as you go. Just hit reply and we'll get you added.

Thanks again to our street team, beta readers, and you, Reader. By being on the receiving end of this newsletter, you're making a difference (if only for me to know I'm not typing into the void).

And if you believe in what you're doing and want to help us out a little bit further, please spread the word by forwarding this email to a friend or colleague and encouraging them to sign up! Or they can click this button here:

That's plenty for this week!

Curiously yours,
Kim


Lens Not Label launches in…

Count down to 2026-11-16T08:00:00.000Z​

If you know someone who wants to become a more effective, inclusive and compassionate leader, manager or coach, please encourage them to join this newsletter and get the weekly lens on neurodiversity, resources, book updates and more:

​See the full post archive and pre-order the books​

The Lens Not Label newsletter is written by Kim Witten, with support from Claire Pedrick and Nathan Whitbread.

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Lens Not Label

If you want to have more effective conversations, we invite you to see things differently with us. Every Friday we offer a new lens on neurodiversity. Plus tips, free resources, and updates on the upcoming books: Lens Not Label and Uncontained.

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